Karren Brady, Sir Alan Sugar’s right-hand woman on the TV show The Apprentice, became the first woman to run a football club when, at the age of 23, she became MD at Birmingham City FC. Now vice chairman at West Ham football club, she told me last week that she is keen to try to help teenage girls from the East End of London follow in her footsteps and carve out a career in the lucrative world of top class footie.
Brady is investigating the possibility of West Ham working with a school in London to turn it into an academy which would help youngsters learn all the skills they needed to work in football. As she points out clubs need finance, marketing, nutrition, sports science, human resources skills and many others. At least 50% of the pupils at the proposed academy would be girls, says Brady, who left school at 18 and sees the academy as a route to a first class career without necessarily going to university.
Find out more about Karren Brady in the Times (£).
Karen’s supporting the Sunday Times’s campaign to find Britain’s top social entrepreneur of the year. Enter the competition (closing date this Wednesday).